The #thisfillycan campaign is an initiative set up by the TBA and the BHA to encourage more owners to put fillies and mares into training. The campaign is designed to help change perceptions about their racing suitability, their residual value and the opportunities that already exist for them on the racecourse.
“By highlighting the significant opportunities available to fillies, and their overall earning potential, we hope to close the gap between the proportion of fillies and colts in training by positively changing the perceptions of breeders, owners and trainers to realise that fillies can be an excellent prospect on the racetrack, which can only benefit all corners of the industry.”
~ Ruth Quinn, BHA
The campaign will use social media, PR, advertising and editorial to encourage owners and trainers to purchase fillies and race them on the track.